William Hill Sportsbook

With a history, almost one century-long, William Hill is without a doubt one of the largest bookmakers in the world.


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William Hill Sportsbook Promotional Code and Review

With a history, almost one century-long, William Hill Sportsbook (commonly also referred to as Will Hill) is without a doubt one of the largest sportsbooks in the world. The UK-based company had Nevada as their point of entry in the United States. They expanded to New Jersey on September 2018 and are now present in almost every US state with legal sports betting.

Making a breakthrough into the US online betting market was, by all means, anticlimactic for William Hill thanks to their existing physical books at Tropicana and Ocean Resort and Monmouth Part racetrack. They brought the global top-notch expertise in this particular niche to college and football betting. In this William Hill review, we will guide you through the William Hill sportsbook features and pinpoint pros and cons for the UK based gaming giants.

General info


WebsiteNJ: https://www.nj.unibet.com PA: https://pa.unibet.com/
Operating SinceSeptember 2019
Available in StatesNew Jersey
Land Based PartnerHard Rock Casino Atlantic City
Software ProvidersKambi
Banking OptionsMasterCard
Cash at Casino


NJ: https://www.nj.unibet.com PA: https://pa.unibet.com/

Over 21 Gamble responsibly



$20 FREE


William Hill Promotional Code and Bonuses

Promotional Code

Use our exclusive bonus code “SPORTSBONUS150” when registering your account.

William Hill Sign-Up Bonus

Get $10 Free on Sign Up – No Deposit Needed

After a successful registration at William Hill your account will be credited with $10 cash credit. William Hill’s no deposit bonus is probably the best free money sports betting bonus in the US. You can use the free money to bet on any sportsbook event of your choice. You need to place a bet 21 days  of registration or your free money will be lost. To opt-in, you only need to register a new account.

100% up to $150 Deposit Bonus

The deposit bonus William Hill offers is attractive and new customers get a special 100% up to $150 welcome bonus. To opt-in, you only need to register a new account and use the “SPORTSBONUS150” bonus code during the process.

Bonus Terms:

  • You need to make a deposit within 21 days after registering your account at William Hill or your deposit bonus will be lost.
  • Your first deposit is matched with 100% and in order to maximize your bonus you need to deposit $150 (100% of $150).
  • The bonus does not hold any rollover or wagering requirements.

Use our unique promotional code SPORTSBONUS150 when you register your account. 

Diamond Live Club

On top of the welcome bonus, William Hill has several on-going promotions for their regular customers. The diamond live club is connected to baseball and works on the following principle. If you place cumulative bets on any baseball market, whether it is pre-game or in-play, totaling $100 in a period from Monday to Sunday, you will receive a $10 bonus.

British Bounce Back

This is an on-going promotion related to certain competition, British Gold Championship in this instance. If you bet at least $25 on any player to win the tournament, you will be eligible for the 100% cashback up to $50 if your player comes second at the end of the event.

$2 Dingers

This is another baseball-bound promo. It is valid only on Fridays. If you stake $25 or more on any baseball money line on Friday, you will earn a $2 bonus for each home run by the winning outfit if your money line bet wins. The bonus is capped at $50 max each Friday.

Big Odds Boss

If you win the parlay with the biggest odds out of all William Hill New Jersey members, you will win a massive $1,000 bonus. The leaderboard resets twice a month (1st-15th and 16th-31st). The minimum odds to start the leaderboard are +9900.

William Hill Sports Betting

William Hill brought a genuine traditional betting experience to the United States accommodating their New Jersey edition to US market needs. They have all widely known betting options available, including straight bets, teasers, parlays, round robins, futures, and propositions.

We are thrilled about their odds pricing.

The UK-version of the site does offer a much more lucrative array of betting markets and we were fairly surprised to see such limited betting options offered for New Jersey players. Placing bets at such enormously popular bookmaker has its perks, but New Jersey bettors have a much wider range of betting options elsewhere than at William Hill. The sportsbook puts the main focus at the most significant US sports, while the full list of 10 sports they have on the menu includes:

Selection of sports to bet on

Selection of sports to bet on
🏎️ Motor Sports👊 Fighting🏒 Ice Hockey
⚾ Baseball🏈 Football⚽ Soccer
🏀 Basketball🏌️ Golf🎾 Tennis


The number of markets for each sport individually did not leave the strongest of impressions on us either. For example, the MLS clash (regular season) between Atlanta United and Houston Dynamo had as few as three markets available. We could place a bet only on the outcome, Atlanta United -1 Handicap (Point Line) and Over/Under 3.0 goals (Totals). Baseball tie between Mets and Twins offered a somewhat bigger number of markets, but it was still way behind other local bookmakers.

William Hill Horse betting is offering a great selection of opportunities with for example Grand National Odds that are presumably the best out there. The English Premier League and betting on golf are two more categories where William Hill shines.

One of the few features we were satisfied with was the range of future bets. Here is what we found as potential future bets for the basketball season, months before its start:

  • To win the Championship
  • To win each Conference
  • To win the regular-season MVP award
  • To win next NCAA tournament
  • To win Euroleague

William Hill Football Betting Odds

If you are looking for William Hill football betting odds this is a great site as their odds pricing is very lucrative. The range of William Hill NFL markets might be smaller than most of the other US sportsbooks but if you are looking for moneyline, against the spread and game total bets William Hill football odds will be to your advantage. William Hill live football betting is another great example of how this sportsbook has positioned themself as the sportsbook with the best odds.

Variety of William Hill Odds

Whilst we are a bit disappointed by the range of betting markets, the odds at William Hill New Jersey left an opposite impression. We were positively surprised to see their odds were more than competitive (and quite often even better for) against the world’s largest online bookmakers.



Home Win


Away Win

William Hill New JerseyNew England Revs v Vancouver Whitecaps-215+380+520
Competitor 1New England Revs v Vancouver Whitecaps-222+333+600
Competitor 2New England Revs v Vancouver Whitecaps-238+370+510
Competitor 3New England Revs v Vancouver Whitecaps-227+325+575
William Hill New JerseyToronto v NY Red Bulls-140+310+345
Competitor 1Toronto v NY Red Bulls-142+300+350
Competitor 2Toronto v NY Red Bulls-142+300+340
Competitor 3Toronto v NY Red Bulls-142+290+320


Please note these are randomly taken examples. We can see William Hill beats the competitors.This is great news for punters who are after long-term profit and who prefer to place wagers on basic betting markets.

Variety of William Hill Sportsbook Live Betting Odds

Similarly to pre-event betting, it is fair to say the options for in-play bets are quite limited. You will hardly see much going on in the morning and the action generally mainly depends on US sports. For example, morning on a slow day in the summer had only two tennis matches available for live betting.

The interface is very modest as there are no graphics to show stats or important events that happened in a particular match in the live betting offer. You only see names of teams (or players if it is an individual sport) and odds. Again, only basic markets are available.

William Hill Sportsbook Live-Streaming

The UK’s parent site has a strong live streaming feature available to its customers across the ocean, but New Jersey citizens will have to wait for such perk to be available to them. There are no signs of William Hill’s intention of introducing the live streaming facility to their customers.

William Hill Banking Options

We assumed William Hill would have serious issues with their banking options, but the situation is even worse than expected. There are only five options available for deposits and no more than two for withdrawals.

William Hill Deposit Methods

Payment Methods

Processing Time

Payment Type

Minimum Deposit

VisaInstantCredit Card$20
MastercardInstantCredit Card$20
William Hill Prepaid CardInstantPrepaid Card$20
e-checkInstantElectronic Check$20
Physically at William Hill sports bookInstantCash$20


Withdrawals Methods

Payment Methods

Processing Time

Payment Type

Minimum Deposit

William Hill Prepaid CardUp to 72 HoursPrepaid Card$20
Physically at William Hill sports bookInstantCash$20


How to Place a Bet at William Hill

Registering a new William Hill account and placing bets there is as easy as with any other bookmaker out there. There are just two basic criteria you need to fulfill before beginning a new adventure with William Hill.

  • First of all, only players who are at least 21-years-old can join William Hill
  • Secondly, you need to be within the New Jersey borders to place bets

You do not necessarily have to be a New Jersey resident to place money wagers at William Hill. The only condition is to be physically present there at the moment of placing your bets. They use geolocation technology and can easily track your current location.

As Easy as Possible

Note that you can create an account or top it up from anywhere in the United States, you only have to be in New Jersey to place bets.

Now, the registration process itself is rather straightforward. The yellow “Register” button is easily noticeable at the top right corner of the main page. There are only two steps you need to go through to join the sportsbook.

  1. You are first required to write down your full name, e-mail, address, telephone number and date of birth
  2. The second and final part is related to your new account details as they will ask for the password, two security questions, last four digits of your SSN (Social Security Number) and promo code
  3. It is important to enter the “WH50” code in the promo code section as it makes you eligible for the “Bet $50 – Get $50” William Hill welcome package
  4. Once you tick boxes to confirm the awareness of their terms & conditions and age, your new account will be all set up and ready to go

Placing bets is the easiest part. You should just click the odds set for your desired bet and your prick will appear in the bet slip on the right-hand side of the main page. If you add two or more selections, you can easily choose whether to place these bets as singles or rather go with parlays or round robins.

William Hill App

Since more than 60% of bets came from mobile devices in William Hill’s Nevada version, we are not surprised to see the bookmaker making their mobile app compatible with both Android and iOS devices right away. Apps can be downloaded from both the William Hill site and Google/Play Stores.

Decent, Available for both iOS and Android Devices

Together with the app, you will have to download the tracking software to confirm your location as the site uses a geo-location technology as per state regulations.

Everything you can do through the desktop page is available through the William Hill mobile app as well. You can thus create a new account, place bets, make deposits/withdrawals, check the list of promotions, track your betting history, etc.

William Hill Live Chat Service

The “Contact Us” link can be found at the rock-bottom of the main page. It will guide you directly to the William Hill customer service section. They have three common channels and are at your disposal 24/7. Here is how you can reach out:

They also have a FAQ section. It can be found when you click the “Help & Feedback” button which will be at the top right corner of the main site. The “Contact Us” and “Live Chat” direct links are available there as well.

Summary William Hill Sportsbook

The framework for the sportsbook is robust, providing decent odds, a quality mobile app and customer support system. If you want to have amazing gameplay and significantly increase your bankroll, then this betting platform is a good choice.

Considering the name and the size of a historically recognizable sports betting brand, we have to say that William Hill did not live up to meet our high expectations. There are only 10 sports offered for betting, markets are a bit limited, the in-play section is also slightly below US standards. They obviously need to add more sports into the sportsbook and add some extra events/markets for matches in the regular season. Will Hill are running their sportsbook under 3 local casino licenses – Monmouth Park, Ocean Resort Casino, and Tropicana Atlantic City.

Also, their welcome offer is worth taking advantage of as it does not have tough wagering requirements. We found decent on-going promotions for their regular customers as well.

Nonetheless, if you are ready to ignore the mentioned downsides, William Hill do have one major advantage over even the best European sportsbooks. We were thrilled with their pricing. William Hill had better odds than almost any other bookmaker in the world for some randomly-picked events.



Yes, the William Hill app is safe to use for sports betting. Will Hill is a well established brand and was founded in 1934. Their sports betting product holds the highest industry standard.


An account is created and funded in 3 easy steps.
1. Type in your full name, e-mail, address, telephone number and date of birth
2. Select a password, two security questions, last four digits of your SSN (Social Security Number), promo code and approve T&Cs
3. Select your preferred deposit method and chose amount to deposit.

Once you have completed these 3 steps you are ready to place real money bets on William Hill.


William Hill online sportsbook is available in New Jersey. Everyone over the age of 21 within New Jersey state borders can register and place sports bets.


No, you only need to be physically located in New Jersey to place bets.


Yes, except for events involving college teams from New Jersey


Yes, you should type in the “SPORTSBONUS50” bonus code to claim the welcome bonus.